There is the rare agent that doesn't belong to the MLS, very rare, and for sure he or she is costing their client dearly.
And what do Internet shoppers see online? Some see a messy home. Some see amateur photos. Some see just six or so photos. People searching on line want photographs, lots of photographs. They make their decisions quickly, a typical internet shopper trait. Do they see clutter? Do they see a home they want to visit? A home that has an ugly shot is virtually shot. The appeal of your home is now driven by what they see online.
One of the benefits of being licensed at MediaOne is that our firm provides every home seller photos done professionally. One of the benefits of having Kathleen as my wife and partner is that she too is an excellent photographer. When she had her own Interior Design Company she was often involved in show homes, Street of Dreams Homes, and homes that were being published in magazines. She has a degree in art and Interior design. What we do is pick the best of the photos from the professional and from Kathleen's photos and those are what go online.
As I said, virtually all agents place their photos online. The MLS requires photos. These then are syndicated to agent and broker sites, such as my agent site: http://HomeSearchInSaltLake.com/. When a listing goes live, so do the photos and property information.
Ninety per cent of the agents listings and photos now end up on Trulia.com and/ or Zillow.com. Most agents take the effort to do some sort of national website syndication. Before I joined MediaOne I had arrangements that published my listings to over 30 sites. Joining MediaOne bumped that to over 50.
I have an additional niche, having written about genealogy on http://larrycragunfamily.blogspot.com for over two years. As of this writing it has had over 74,000 visitors. I have had people tell me that various LDS Family History Family Search centers have its website address posted on the wall as a site to visit. Many downtown home buyers come to be around Temple Square. I seek to let them know what is available downtown.
It is simple technology that now allows a blog post to be posted on LinkedIn, Twitter, Facebook, and Pinterest. Combined I have over 14,000 connections with people. I also publish my content on a site recently purchased by LinkedIn, Slideshare.net. I received an email from them congratulating me that my content was in the top 5% viewed by others. You may or may not have heard of Slideshare but it is ranked # 211 in the United States for traffic. I was stunned when they announced my high ranking with them.
Effective home marketing should be designed to find the right buyers. No buyers means the price will go down to sell. To sell at the listing price just needs that right buyer. To get a higher price you need multiple buyers.
The internet, including the quality of the photography is an important, but not the only way to find those right buyers.